Local artist Dr Malai Yunus Malai Yusof aka NOH, began his cartoon career in the 90s when he first published a cartoon book named “Dooi Malai Ku”. Since than, he has produced six books, which have sold more than 10,000 copies altogether. His books were written primarily in the Bruneian-Malay dialect and strives to authentically replicate every day, interpersonal scenarios that would be relatable to Bruneians, with the longer narratives usually ending with a moral message. His latest book, APA ADA NOH? Which was recently launched at the Coffee Bean & Tea Leaf in Gadong talks about the chronicles on his early childhood in Kg Ayer as well as his transition from a banker to a mature university student alongside other short stories on Bruneian identity, including materialism and the savings culture within the Sultanate.