Local artist Dr Malai Yunus Malai Yusof aka NOH, began his cartoon career in the 90s when he first published a cartoon book named “Dooi Malai Ku”. Since than, he has produced six books, which have sold more than 10,000 copies altogether. His books were written primarily in the Bruneian-Malay dialect and strives to authentically replicate every day, interpersonal scenarios that would be relatable to Bruneians, with the longer narratives usually ending with a moral message. His latest book, APA ADA NOH? Which was recently launched at the Coffee Bean & Tea Leaf in Gadong talks about the chronicles on his early childhood in Kg Ayer as well as his transition from a banker to a mature university student alongside other short stories on Bruneian identity, including materialism and the savings culture within the Sultanate.
He claims that cartoon is an effective medium as a way to communicate to the widest audience possible. Its humoric nature is again another advantage where it could be easily understood and accepted by all walks of life. “Cartoons can be powerful in delivering a message and getting us to think about issues” he added.
Dr Malai, whose academic research has focused on business culture in Brunei, said he is looking into producing English content as well in the future to capture a regional audience. His release last year Ok Tu Noh! received an encouraging response, entering best-selling sections at few local book stores.

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